How a Facebook Contest Helped Real Estate Giant Sangam LifeSpaces Increase Fans
Sangam Group was established in 1985 and became the face of success in Indian business industry. Sangam Group has successfully run businesses in Textile, Steel and industry. They started their real estate business under the brand name Sangam Lifespaces Limited. Sangam Lifespaces Limited has become one of the leading real estate brands in Mumbai.
For nearly two years now, we’ve been servicing Sangam Lifespaces for various requirements including SEO, SMM, Creative, Corporate Identity, Web Development etc. Since the brand did not have a presence in the digital space, we were entrusted with the task of creating awareness using social media. We recommended that they run a contest specifically on Facebook, rather than on Twitter, Instagram or LinkedIn.
The idea was to run a big campaign on Facebook to create Brand Awareness. Since the success of the contest depended on the Prize or gift on offer, an attractive gift was finalized – Sangam Lifespaces decided to offer an Apple Watch, which is a latest trending electronic gadget.
Related: 12 Effective ways to do Branding through Social Media
Let’s See How We Hosted The Contest:
Objective: The main objective was to get page likes, post likes, post shares, comments and user engagement. Sangam Lifespaces Limited is one of the reputed real estate brands in Mumbai and wanted to get the attention of social media users.
Contest Idea: We did research about the various types of Facebook Contests but ultimately decided to go with our own unique contest idea. We wanted our objective to be achieved through a single contest only.
The Contest was simple. User had to follow the steps below:
- User had to like the company page
- User had to like the post
- User had to share the post by using #SangamLifeSpaces as a hashtag by tagging a maximum number of friends
- Users were allowed to share the Sangam Lifespaces post, as many times they wanted.
Sangam Lifespaces‘ Official Facebook Page : #/sangamlifespaces
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Result:
User Engagement: We not only got user engagement with the post we promoted but also on other supplementary posts. We also did countdown posts like Are you among Top 50 Contestants, Top 25 Contestants and Top 10 Contestants. These posts helped Sangam Lifespaces to increase user engagement.
Let’s see some of the posts which got engagement:
Top 50 Contestants:
Likes = 150+
Shares = 1,800+
Comments = 160+
Top 25 Contestants:
Likes = 130+
Shares = 480+
Comments = 110+
Top 10 Contestants:
Likes = 95+
Shares = 100+
Comments = 70+
Let’s See The Overall Campaign Performance:
The results of the overall campaign were excellent, more than we expected. We thought that we would get a thousand likes by running a campaign but it was far more than that. The Apple Watch as a prize/gift also played an important role in making this campaign go viral on Facebook.
Conclusion:
A Facebook Contest is perhaps the best way to get fans and user engagement. It’s not easy to get fans and user engagement by doing organic activities. One should invest some money on social media for paid promotion. Facebook boost post campaign not only helps to get post likes but also helps to get page likes. The contest performance also depends on the gift you are offering. Apple Watch did help Sangam LifeSpaces to gain new fans and user engagement.
