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Why Influencer Marketing is Becoming Important Part of Digital Marketing?
I will tell you the secret formula for every digital marketer should use while devising the digital marketing strategy. You may have heard the term Influencer Marketing but you may not know what does it actually means. Let’s discuss how it is becoming an important part of digital marketing. If you are a small blogger who shares few posts on social media or blogging sites then your blog may not be noticed by mass audience as you may have zero or few followers. If the same blog posts are shared by digital media influencers like Kelsey Jones, Matt Southern, Neil Patel, Guy Kawasaki etc. then it will have huge impact…
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Digital Marketing is the only Industry Growing Faster than Print & TV Advertising
The Indian advertising industry is huge, with a plethora of Indian and multi-national brands, advertising heavily across all platforms. Some popular brands include P&G, Hindustan UniLever, ITC, Dabar, Amul, Patanjali, Amway, Colgate, Pepsodent, Pepsi, Coca Coka, Nike, Puma etc. FMCG (Fast Moving Consumer Goods) companies like P&G, HUL, ITC, Britannia, Godrej, CavinKare, Himalaya, Wipro etc. are spending heavily on Print, Outdoor, and TV media in India. The Indian advertising industry is mainly classified into two categories i.e. online and offline. Digital marketing activities like SEO, Social Media, Email, News & Finance Sites, Apps etc. come under online advertising. Offline marketing or advertising includes Print, Radio, TV, OOH, Exhibitions etc. Advertising…