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Digital

Why it is necessary to check lead quality of Digital Marketing Campaigns?

July 27, 2016 /

Digital marketing has become more popular from past 5 years and growing at fast rate every year. Digital is fourth popular advertising platform after Print, TV and Outdoor and will become third popular advertising platform soon. Digital marketing is done by various activities and we need to monitor each and every activity to monitor quality of leads. Some popular digital marketing activities are SEO, Search Engine Marketing, Social Media Marketing, Email Marketing, SMS Marketing, Native Advertising etc. Each medium works in different way i.e. each medium has its own merits and demerits. Each activity provides us leads and cost per leads changes with respect to medium and industry. Digital marketing…

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Anurag Golipkar 0 Comments

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How a Facebook Contest Helped Real Estate Giant Sangam LifeSpaces Increase Fans

February 22, 2016 /

Sangam Group was established in 1985 and became the face of success in Indian business industry. Sangam Group has successfully run businesses in Textile, Steel and industry. They started their real estate business under the brand name Sangam Lifespaces Limited. Sangam Lifespaces Limited has become one of the leading real estate brands in Mumbai. For nearly two years now, we’ve been servicing Sangam Lifespaces for various requirements including SEO, SMM, Creative, Corporate Identity, Web Development etc. Since the brand did not have a presence in the digital space, we were entrusted with the task of creating awareness using social media. We recommended that they run a contest specifically on Facebook,…

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Anurag Golipkar 0 Comments

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Social Media

IS SOCIAL MEDIA MARKETING A THREAT TO TRADITIONAL ADVERTISING?

November 23, 2015 /

The popularity of Social media has significantly increased in the last 5 years. The reach of Social media has increased enormously as more people are getting active on social networking sites. Social networking sites have spread across the globe by offering free text, video chatting and other interactive services. Facebook has already crossed 1.44+ billion users worldwide. Twitter has more than 300+ million users, LinkedIn has 380+ millions users and Google+ has 540+ millions active users. These figures have proved that social media can’t be ignored if we want to reach a mass audience. Marketers use different offline advertising media like TV, Print, Radio, Outdoor, etc. They spend heavily on…

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Anurag Golipkar 0 Comments

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Digital

How to Make Business Successful Online in 2015?

June 28, 2015 /

Online advertising is becoming more popular than offline advertising. Every business is trying to become more dependent on online advertising rather than offline marketing. Business marketers are now investing more money in digital marketing. Earlier, marketers used to employ various form of advertising that includes print, outdoor, OOH, radio, TV etc. advertising to make brand awareness and generate enquiries. Recently I met my client who is a Vice President at reputed real estate agency in Mumbai. He was not aware of the impact of digital marketing so I explained him about various techniques of digital marketing. Offline advertising is costly and various marketing activities including printing promotional material, outdoor promotion…

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Anurag Golipkar 0 Comments

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Why it is necessary to check lead quality of Digital Marketing Campaigns?
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